When challenged with the task to create a brand from scratch, we created Terra Beauty, a clean beauty retailer. We created the brand identity from scratch in this 5 part project including business cards, a website, a social media presence and a business plan. We thoroughly researched the clean beauty market and our competitors to see what the trends in the market were so we could position ourselves in there effectively. We were also in charge of putting together a look book which we partly shot ourselves. The business plan helped determine the financial side of a business like this and understand how to create a budget for a business.